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Agenda is subject to change. Dates are firm, times are subject to change.



  • 3-5PM Check-in & Registration
  • 6-8PM Welcome reception


  • 8-9AM Breakfast
  • 9AM - 12PM SEO + Keyword Research
    • Education + Implementation
  • 12 - 1PM Lunch
  • 1-5PM Google Analytics
    • Education + Implementation


  • 8-9AM Breakfast
  • 9AM - 12PM Site Structure + Cornerstone Content (Advanced SEO)
    • Education + Implementation
  • 12-1PM Lunch
  • 1-2PM Q&A
  • 2-3:30PM Breakout Session #1
  • 3:30-4PM Break
  • 4-5:30PM Breakout Session #2
  • 5:30-6PM Closing Session

Stay Friday night and join us in the hotel bar for some hang-out time with your blog buddies!


Each event is capped at 20 attendees in order to provide hands-on education and give each attendee the opportunity to work closely with other attendees and the instructors.

Tickets cannot be refunded but can be transferred up to 10 days prior to the event for a $50 transfer fee.




Full Masterclass access including:

  • Welcome reception
  • All sessions both days of the Masterclass
  • Breakfast and Lunch both days
  • Snacks and beverages both days
  • Workbook
  • Accommodations for 3 nights*
  • Dinner for 3 nights*

*Denotes optional inclusions for additional $200. See venue details for further information.

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Attendees will be able to attend 2 of the 3 breakout sessions listed below. Upon registration, attendees will request their first and second choice for breakout sessions. These sessions are filled on a first-come-first-served basis. We will do our best to accommodate your requests but cannot guarantee your selection.

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You need an email list, but you struggle with what to put in your emails, right? We'll talk about:

  • how to repurpose your content into your newsletters
  • how to use freebies to grow your email list
  • how to warmly welcome your new subscribers with a sequence
  • how to set up a trip wire & why you should
  • overview of ConvertKit

This breakout session will be led by Kirsten Thompson, certified ConvertKit expert.


Of course social media should already be part of your content strategy, but you should be intentionally planning what content you share. This session will cover:

  • how to discover which platforms you should really focus on
  • how to repurpose your content on social media
  • how to repurpose live broadcasts into your other content
  • how to grow your audience & collaborate with others in your industry.

This session will be led by Connie Bartlett, social media specialist and virtual assistant.


Whether you're interested in live broadcasting or recorded video, you should be using video content. You'll learn:

  • how to creatively incorporate video into your content strategy
  • basic equipment needed to get started
  • how to interview people in your industry
  • how to repurpose video content on other platforms (and why you should)
  • how to use video content without being on camera

This session will be led by Erin Shebish, success mindset coach & video expert.

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North Georgia Mountains

Relaxation while you learn? Yes please! We're combining hands-on education with yoga pants, wine, and porches with a view. After breakfast each morning, we'll dive into our educational sessions with breaks for snacks and implementation. At the end of each day, we'll enjoy great conversation by the fire, a delicious dinner, and wine! 

ROOM RATE: $200 for 3 nights

*NOTE* Staying in the rental home and dinner both nights is optional, however, encouraged. There are various hotels in the area, and we are happy to help you find accommodations.  


Is this a conference?

Nope! Typically, a conference brings together several speakers for various educational sessions, during which time you take notes, then take your notes home to apply what you learned.

Your Content Masterclass is different. All education is delivered in one room by one instructor. Attendees then have time to ask questions, with dedicated time to implement what they learn using their own websites and the workbook provided. No take-home work here!

Is there a hotel shuttle or do I need to rent a car?

There is NOT a shuttle to/from the airport, so plan to grab an Uber and share with a buddy. (Use the Facebook group to find a ride-share buddy!) However, there IS a shuttle that will take you to local restaurants for dinner each night. You will need to make arrangements through the hotel for this.

Are there gluten-free or specialty diet options?

Unfortunately no. We are having breakfast, lunch, and snacks catered by the hotel and will cover that cost. However, if you need special diet options, you will need to order that directly through the hotel restaurant. 

Any other questions?

Just ask! Send an email to kirsten@sweetteallc.co

What if I'm brand new?

First of all, hey girl HEY! If you are brand spankin' new to the online business or blogging world, chances are you're pretty overwhelmed already. There's a lot to learn!

While the information provided in Your Content Masterclass will prove helpful for any level of blogger or online creative, if you don't have a basic working knowledge of Google Analytics or blogging, this might be too advanced for you. 

And if you don't have a website yet, you won't be able to do any of the work involved in this class.

What's the room share situation?

You can request a double-occupancy room and share with your friends. You can also use our Facebook group to find a roommate and split the cost, if you don't have a friend attending with you!

What should I pack/What's the dress code?

We want Your Content Masterclass to be as comfortable as it is valuable, so please don't stress about a wardrobe. You'll be sitting the majority of the day, so pack comfortable clothing. You are on your own for dinner each night, so you may want to bring something a bit more than yoga pants for that.

Other than clothing, be sure to bring your laptop and charger cord. Anything else you need to make yourself comfortable, feel free!